The most beautiful thing a woman can wear is her confidence. In collaboration with our friends at Penningtons, 'Freedom to be Me' tells an inspiring story of three fearless women, showing us all what it truly means to be bold & free.

Stories from #PENNGALS in order to root the concept and bring credibility to the message. Conceptualization and creation of Freedom To Be Me Campaign featured on various Social Media Platforms to drive Engagement through powerful conversations and stories about FREEDOM and strong call to actions asking the target market to share their stories!