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Pennigtons:
Freedom to Be
Client
Pennigtons
Content Type
Photo & Video
Content Category
Fashion, Retail, Ecommerce
The Penningtons campaign, featuring influencers Alicia McCarvell, Melissa Bédard, and Stephanie Valentine, celebrates confidence and self-expression.
Boldly Authentic
Through their authentic stories, each influencer showcases how Penningtons empowers women to embrace their unique style with fashionable, size-inclusive clothing. Focusing on inclusivity and empowerment, the campaign highlights how Pennington's helps women feel confident in their own skin.
Inspiring audiences to embrace their personal style and feel great in what they wear, proving that fashion is about empowerment, not just clothing.
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